AI+Marketing+DeFi= $$… The Cookie3 Value Equation
AI and Marketing — Quite a significant number of people are familiar with both of these terms, the last term in this equation comes across to most people as vague, or they have no idea what it means at all. Funnily enough, this third component is probably the most important in this value equation.
If you’ve read my piece on it, you already know exactly what DeFi is. For the benefit of those who haven’t, read it up here. If you’re feeling too lazy, just know it is financial activity that is enabled by blockchain technology and can be performed without the use of banks or middle men.
Marketing is an umbrella term for all business activities that convert prospects into customers, we all know this. AI is… well Artificial Intelligence; Intelligent activity that is exhibited by entities that aren’t human and is enabled by computer programs.
Cookie3 is combining all of these ingredients to make one very delicious soup. This “soup” ensures that all important players in an economic ecosystem, loyal customers and companies, or buyers and sellers, get due compensation for their marketing efforts. The Cookie3 ecosystem is powered by their native token $COOKIE.
Here’s the problem, according to studies, 95% of marketing budgets are wasted on users that don’t convert; That’s a lot regardless of the amount or currency.
To prevent this from going on for much longer, Cookie3 came up with a solution:
“We can divert all of this wasted money and put it in the hands of KOLs (key opinion leaders) and regular users who are happy to share the benefits offered by a good project with their peers by referring them.”
There’s a lot of data available on blockchains and more yet to be created. There’re important insights to be gotten from all of this data. Using a data-centric approach, tokens will inevitably end up in the hands of only the most active and hardworking players.
The more users engage, the more rewards they earn. Imagine you could get a cent off every dollar spent after inviting your friends to try a unique flavour at a new ice-cream place you just found and… you can continue to earn indefinitely each time they buy.
By tailoring specific audiences for each project, Cookie3 drastically reduces the amount of ad spend that gets wasted.
Cookie3 functions through three specific platforms all working independently to achieve the same goal- Cookie3 Score, for end users; Cookie3 Analytics, for businesses and; Cookie3 Affiliates for KOLs.
Cookie3 Analytics: This platform is business focused. It aims to assist businesses by asking the right questions and providing viable solutions. It also provides valuable insights into customer behaviours, customer loyalty and brand perception.
Cookie3 Affiliates: This platform caters for all KOLs in the Cookie3 ecosystem. It aims to understand the KOL’s follower count, engagement and preferred communication platform. It offers a transparent earning structure and lets them earn as long as they continue to convert.
Cookie3 Score: This platform is tailored towards end users and basically works by ensuring that spammers are spotted and ejected from the system and all end user rewards are duly distributed to real people who deliver real results.
So, the ecosystem functions like this:
- Money comes in from projects, and marketing teams.
- AI is utilized, to match the right prospects to the most appropriate projects using KOLs.
- Value is shared among customers and KOLs using blockchain tokens and everything is trustless, you cannot earn more value than you provide.
While the project’s main offering is obviously marketing, they have a staking pool that pays well over 100% APY for their First Movers Campaign. It could be a good way to earn more $COOKIE by staking $COOKIE.
Read up more about Cookie3 here
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